Creative Logos & Bespoke Brand Design
Your brand deserves more than a quick logo and a guess at a font. It needs a visual identity that’s consistent, considered, and completely you. Below, you’ll find a selection of creative logos and bespoke brand design projects I’ve worked on—each one tailored to reflect the personality, purpose, and values of the business it represents.
From handpicked colour palettes to distinctive logos and cohesive brand assets, every element is crafted with care, clarity, and just a dash of creative flair (and yes, the occasional biscuit-fuelled brainstorm). Whether the brief is earthy and understated or bold and attention-grabbing, I work closely with clients to build brands that not only look good—but feel right.
Take a look through some of my recent work below. Your brand’s next chapter could be just a scroll away.
From handpicked colour palettes to memorable logos and cohesive brand assets, every design is crafted with care, clarity, and just a dash of creative flair (and yes, the occasional biscuit-fuelled brainstorm). Whether the brief is earthy and understated or bold and attention-grabbing, I work closely with clients to build a brand that not only looks good—but feels right.
Take a look through some of my recent work below. Your brand’s next chapter could be just a scroll away.
Branching Out with Nära Accountancy
Nära Accountancy came to me in search of a brand identity that felt calm, clear, and quietly confident—something that would reflect their nurturing approach to finance and support. The name Nära, rooted in the Scandinavian word for to nurture, became the perfect foundation for a brand that values care, clarity, and connection.
The bespoke logo and brand suite were designed with this nurturing ethos in mind, using colour psychology to evoke the right emotional response.
Warm, golden tones like Golden Ochre and Toasted Wheat were chosen to bring a sense of encouragement and optimism.
Cool blues, including Deep Horizon Blue and Ocean Breeze, offer trust and clarity—key qualities for any accountancy brand.
Rich neutrals like Midnight Charcoal add strength and reliability, grounding the overall palette while keeping the brand approachable and professional.
Paired with clean typography and soft, cohesive visual elements, the final identity feels natural, supportive, and modern—perfect for a business dedicated to helping others grow with confidence.
This project was part of my Branch Out package—designed for small businesses ready to build a strong and authentic brand from the ground up.
A Closer Look: Nära Accountancy Brand Presentation
This snapshot from Nära Accountancy’s brand presentation highlights the full scope of their bespoke identity. From primary and secondary logos to carefully considered colour psychology, every element was crafted to communicate calm confidence, clarity, and trust.
The brand suite includes structured typography, nurturing tones, and a logo rooted in symmetry and meaning—all designed to support Nära’s mission of helping business owners feel empowered and financially in control.
Nära Accountancy’s Brand Presentation Snap Shot
Beth Ruscoe
Nära Accountancy Ltd
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